Reported directly to and worked closely with CEO, on the marketing and communications requirements for the startup of a clean energy company bringing to market, a patented waste-to-energy vehicle. RENEWABLE ENERGY | 2011-2013 | SDL Citadel | COMMUNICATIONS STRATEGIST (CONTRACT)
Performed market and sales analysis reports reviewing in detail, UX behavior/location/devices, site mapping, promotional sales and seasonal activity, against sales dips and peaks. Stayed abreast of best project management, promotional and communication tools advised management of best communications practices and processes for effective sales. Channel manager for successful Kickstarter campaign, developing all story points, page layout, messaging and daily email/social media messages to garner financial support to reach goal. 
Led design plans and copywriting for product catalogues and brochures.Created various social media campaigns to increase customer engagement influence current followers to share the brand, as ambassadors.Worked with Creative Director to implement messaging that drove seasonal “From One Tall Girl to Another” campaigns, events and online community.Overseer of campaign management, evaluating analytics and measuring response devices against quarterly sales.Managed brand identity by maintaining consistent usage of logo, collateral, slogans and style guide internally and externally.
Primary author of marketing and promotional copy, published articles, community stories and video content. Implemented and managed daily, all approved print, in-store, email, social media and web marketing development and design. Develop marketing strategy to increase repetitive purchases, and influence new customers purchasing decisions. Reported to Creative Director, with primary objective to identify UVP, organize, implement brand strategy, and build online community. Worked with publicists and internal human resource teams to detail and interpret urgent internal/external matters corporate communications clients marketing initiativesĢ010-2014 | SENIOR WRITER & MARKETING DIRECTOR | HEIGHT GODDESS Worked with Creative Director to define key message points and delivered final package to client for pitch Led brand storying strategy developing storyboards, written and visual communication processes Allenhaus works with SMEs within the scope of brand identity, messaging, communications strategy and management of internal/external communications for startups, retail/ restaurant, professional & public services and technology companies.Įxpertly handled omni-channel strategy (and day-to-day management) to assist startup and existing SME client’s to capture audience and excel in traditional, digital marketing efforts Consulted on best web, graphic and written communication tools for use of organization or specific campaignĭirected and managed small team of six creatives (writers, designers, photographers) and developers
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